Plenty of upside but obstacles to growth
Out-stream video advertising has emerged as an important revenue source for social media companies and publishers with limited or no video content. But while out-stream seems poised for continued growth, certain obstacles could halt its progress—including concerns over potential ad fraud.
Out-stream ads deliver a user experience that some consider less intrusive than various types of in-stream video units. “eMarketer defines out-stream video as a form of digital advertising in which video units are served in nonvideo environments, including text articles, social media feeds and video games. The term ‘out-stream’ is meant to distinguish these ads from formats that run within a video stream, such as pre-roll, mid-roll and post-roll,” said Paul Verna, principal analyst at eMarketer.
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Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.