Local advertising in the U.S. will increase 7.6% in 2018, up from 0.4% in 2017, according to new data from Borrell Associates.
Estimates for 2018 U.S. local ad expenditures highlight billboards as one of the only traditional media to show growth in the coming year as the sector moves toward digital, Gordon Borrell, founder of Borrell Associates, said during a webinar Wednesday.
Compared with 2017, rising sectors in 2018 include telemarketing at 1.4%, out-of-home, 2.8%, local TV, 14.6%, and online, 16.8%.
Directories will fall by 10.1% in 2018 compared with the prior year. Newspapers will fall 10.3%; while other print will decline 7%; radio, 3.0%; direct mail, 2.8%; cable TV, 2%; and cinema remaining flat.
Research estimates 5.9% as the average of gross revenue spent on advertising.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.