More than half of US small-business owners anticipate increasing their social media budgets in 2017, according to a recent study. When Infusionsoft asked SMBs about marketing channels where they expect to increase spending, 56% planned to up their social media budget, while a third planned to dedicate more resources to digital advertising and search engine optimization (SEO). One in four said they would increase their budget for email marketing.
The majority of SMBs already use at least one social media channel on a regular basis. Unsurprisingly, Facebook is the most commonly used platform, cited by 72% of survey respondents, followed by Twitter (36.5%) and Instagram (33.1%).
Facebook is also the top social media channel where SMBs are expected to up their spending this year. A December 2016 BIA/Kelsey report asked US SMBs about social channels where they plan to spend more, and found that advertising and video on Facebook will see the biggest increases over the next 12 months.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.