Hubspot shared some of marketers' biggest reasons why they prefer Facebook Live.
Why Use Facebook Live?
1) There's more engagement. About 20% of all videos on the channel are live, with the time spent watching them having grown 4X over the past year.
Video already makes for a popular content format on Facebook, with roughly 100 million hours of it consumed on the channel each day. So when you consider that 20 million hours of that is comprised of live video, the data speaks for itself -- people are engaged with this kind of content.
2) There’s greater reach. Facebook has 1.28 billion daily active users.
With so many people already using Facebook, users often come across content from creators that they don’t already follow because it’s recommended by the platform’s algorithm, or one of their friends engaged with it or shared it, which shows up as activity on their feeds.
Therefore, when marketers share content on Facebook, viewership isn’t necessarily limited to the people who already like their Pages -- it also has the potential to reach new audiences.
3.) When it comes to broadcasting live video with convenience, Facebook emerges as a leader once again.
Facebook Live not only seamlessly integrates with a number of other platforms, but it’s also responsive across more than one viewing or recording medium -- like desktop or mobile. And when you’re a marketer trying to capture an event unfolding, or provide a spontaneous look at what your brand is doing, that sort of translatable use is important.
4) The actual content outlives the live broadcast. There is an evergreen nature of Facebook Live video content. Unlike other ephemeral content platforms, viewers can continue to consume her live video content long after the broadcast has ended.
Notice the idea of repurposing Facebook Live content elsewhere. While non-live Instagram posts, for example, can be shared and embedded elsewhere -- Stories and live video cannot. Using Facebook allows this specific video content to continue existing elsewhere, long-term, so that it can still reach those who didn’t catch the live broadcast.
Contact us at Caney Creek Studio for a free consultation on how to use social media, video production, and digital marketing to promote your business.
Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.