This year, 2.46 billion individuals, or one-third of the global population and 71.0% of internet users, will access social networks at least once a month, up 8.2% from 2016. Mobile phone adoption and expanding mobile coverage will drive that growth.
"For much of the world, social networks are a way to stay connected with friends and family," said Corey McNair, forecasting analyst at eMarketer. "In recent years, leading platforms Facebook and Twitter have faced competition from Snapchat and messaging apps like WeChat, which eMarketer does not include in its social network definition, that have adopted overlapping features and services." To distance themselves from competitors, Facebook and Twitter have placed an emphasis on developing video content. In addition, Facebook has not shied away from developing features that mirror those of the competition, as when Facebook developed its version of Snapchat's "Stories" feature for its platforms. This shift in focus has been successful in retaining social network users. More than ever, internet users are turning to social networks as part of their daily fill of media content.
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Jay & Julia Taylor own and operate Caney Creek Studio. Caney Creek Studio is a video production, digital marketing, and social media management agency.