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How to Optimize Your Instagram Profile for Business

Want to make a stronger first impression with your Instagram profile?

Wondering how to add branding and personality to your Instagram bio?

Olga Rabo shared useful tips to help you build and optimize an Instagram profile for business.

#1: Choose a Quality Profile Photo That Reflects Your Branding

First and foremost, your Instagram profile photo must represent who you are. For a brand, choose a brand logo that’s instantly recognizable. Your logo is also the easiest solution because it helps you stay visually consistent across all of your channels. However, if you’re an individual, entrepreneur, or blogger, choose a picture of yourself that communicates who you are and what you do.

#2: Include a Keyword With Your Name

To ensure people can find you, make sure that the name you share on Instagram is in fact your name, not your Instagram username. Because people who search for you on Instagram will use your real name or your company’s name, matching your name to your Instagram handle decreases your searchability.

Because Instagram users also search for keywords, putting a keyword in your name triples your searchability scores. Even if your username doesn’t contain the keyword, people can still find you through the keyword in your name. For instance, Caney Creek Studio may appear in this Instagram search for “marketing” even though the word “marketing” isn’t part of our official Instagram handle.

To choose keywords for your name, think about the target keywords your potential followers might use to find inspirational accounts, cool hashtags, or specific locations to follow.

#3: Incorporate Target Keywords in Your Description

Because your Instagram bio has less time than an eye blink to make a great first impression, making your bio easy to scan helps people quickly understand what you’re all about. For optimal scanning, target keywords are your best friends because they clarify what kind of content people can find on your account.

As an example, looking again at Caney Creek Studio ’ bio, you can see our Instagram content focuses on digital marketing, drone, real estate, food photography, etc. These focus points introduce our account and might also determine whether people click that Follow button.

You should also take advantage of Instagram’s recent feature that enables you to add hashtags and profile links in your bio. It’s a perfect place to promote your branded hashtag. Because people can follow your hashtag, your community includes not only your account followers, but also the tags and follows of your branded hashtag.

#4: Add a CTA Before the Link to Your Blog or Latest Offer

Because Instagram wants its users to stay on the platform, the places where you can put URLs that drive the audience to external domains are limited. However, driving traffic and measuring your website clicks are important Instagram metrics for business.

Currently, if you have over 10,000 followers, you can put a link in Stories and drive traffic from there, but this tactic obviously doesn’t work for smaller accounts. Your Instagram bio is your only opportunity to organically drive traffic to your domain or special offer.

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