85% of the US population will go online at least once a month in 2018
Nearly 280 million people, or 85.0% of the US population, will go online at least once a month in 2018, eMarketer estimates.
User numbers will rise just 4.2% in 2018 to 229.2 million people. Seniors ages 65 and older will be the only audience to experience a double-digit growth rate in smartphone use this year.
Approximately 83.0% of internet users will use a mobile phone to go online. Desktops/laptops are still widely used, as 84.0% of digital users are expected to use them to visit the web this year. Meanwhile,16.0% will exclusively use a mobile device for internet access.