In 2018, adults will still dedicate more time per day to TV—nearly 3 hours, 50 minutes—than to any other medium, but TV time is shrinking, down from 4 hours, 37 minutes in 2012. Mobile time will increase to 3 hours, 35 minutes in 2018, and by 2019 mobile will be the new leader in time spent, with 3 hours, 43 minutes of engagement vs. TV’s 3 hours, 42 minutes.
