More money will be spent advertising on social media networks than on the entire TV ad market within two years, according to reports.
A younger generation of digital-savvy consumers is fast emerging that has dramatically eroded the once unquestioned power of traditional television as the most important medium advertisers had to spend on in order to reach big audiences.
Facebook has amassed more than 2 billion active users per month; its sheer scale the very reason advertisers direct so much digital ad spending its way.
Growth in social media ad spend will rocket 40% between 2018 and 2020.